A Golden Opportunity Awaiting Your Response

Question: Project Purpose:The company wishes to raise awareness of their company in the local area and provide more information about their services/products to existing and potential clients. They have decided to do this through the distribution of a sales letter.Sales LetterYou are required to produce a persuasive letter that will be mailed out to your clients target market. The letter is to be written to potential and existing clients to attract new business by promoting the service/products the company has to offer.You must use business English, and persuasive language techniques to produce the letter. The letter must be typed, addressed and formatted according to the conventions outlined in class. The letter must look professional and have impact, both in graphics/layout and in the language used. Answer: A Golden Opportunity Awaiting Your Response: John Carter. Impact Communications 223 Vincent Street West Leederville WA 6007 Phone: 5227 5538, Fax: 5227 5539 Email: impact@communications503.com.au Date: 11/02/2015 Harry Douglas, Owner JB Painting XXX Street XXX City, Phone: XXX-XXXX, Fax XXX=XXXX. Dear Mr. Harry Douglas, We thank you for the business opportunity that your company has given to us. We ensure that our company will satisfy all the quality work and needs that you expect from us. This is to bring in your kind notice that many organizations are taking the benefit of our expert designed graphics and advertisement to boost their sales figure. Its now your turn to avail the opportunity that could help you increase the awareness among the people about the high quality products and services offered by your company. This is a golden opportunity that will help you increase your profits and achieve high outcomes which are well beyond your expectations. Our committed work force of experts offer high quality graphics and latest designs that will help your companys brand logo become more popular among the masses. The smart and commitment workforce of our company will help in building displays that will make your advertisements more memorable. The advertisements will be made after careful research of the experts. Thus it will help convey the right message to the customer helping them to identify your business and tempting them to come back for more purchase. We offer highly cost effective plans for our different types of valued services and expertise. You will find that the investment made for one time will help you gain benefits throughout the year. Dont waste time in thinking and come forward to take the cutting edge advantage that Impact communications have to provide to your business. Sincerely, John Carter. (Head of Department, Advertising and Graphics) Looking forward for your positive reply. Bibliography Jayachandran, S. Marketing Management. Excel Books India, 2004. Kotler, Phillip, and Armstrong Gary. Principles of Marketing. New Jersey: Pearson Education Inc, 2006. Malhotra, Naresh K. Basic Marketing Research: A Decision-Making Approach. Upper Saddle River, New Jersey.: Prentice Hall,, 2002. Samli, Coskun A. International consumer behavior: its impact on marketing strategy development. Quorum Books, 1995.